Lake Manawa KIA: The #1 Volume KIA Dealer in Iowa AND Nebraska!

Lake Manawa Kia in Council Bluffs, IA was recently awarded as the #1 Volume KIA dealer for both Iowa and Nebraska. They sold over 330 cars in the month of February, one of their best months to date.  We are proud to see this honor awarded to one of our clients. Keep up the great work!

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Congrats to Oxmoor Hyundai!

Just a quick shout out to Evan and the gang at Oxmoor Hyundai in Louisville Kentucky. We’re proud to announce that they are the #1 Hyundai dealership in Kentucky, selling 1009 Hyundai’s in 2011. Plus, they are the first Hyundai dealership in Kentucky to sell more than 1000 cars in a year! Keep up the great work! So far, it looks like they’re well on their way to top that number in 2012!

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Digital Display Advertsing

The newest frontier of advertising vehicles for local car dealers is Digital Display, or web banner, advertising. Highly sophisticated targeting capability exists that minimizes waste. Banner advertising also tends to reach consumers when they are in that all-important stage of forming their shopping list; deciding what they are going to buy and where they are going to buy it. Read the study to learn all about it. How_Online_Advertising_Works

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Social Media for Car Dealers – Dos and Don’ts

As a member of the internet generation, I am often surprised to see how many dealerships just don’t quite grasp how they should utilize social media to grow their business.  While it may seem simple to handle a handful of social accounts, pages, and maybe even a blog or two, it is much more time and attention intensive to facilitate a strong social media campaign.

I don’t mean to say that a social media novice can not pull off a successful campaign.  Quite the opposite actually.  Your key to success or failure lies with the knowledge you utilize and the approach you take.  With that in mind, I have compiled a list of do’s and don’ts that all social media managers should be aware of.

Before we get started though, I want to stress the two most important factors in creating and maintaining a successful social media campaign.  TIME & EFFORT.  It’s all or nothing.  Don’t take the easy way out.  Your potential customers, followers and other members of your network will see right through laziness, and start ignoring you.

How do your social media efforts stack up?  Read on and make sure you and your people follow these guidelines.

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Auto industry braced for U.S. default

Auto industry braced for U.S. default[Click to view full story]

Interesting article on how the U.S. deadlock on the federal budget deficit could impact the automotive industry.

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Changes to Google’s Place Pages

Google is revisiting the look and feel of its place pages, opting for a cleaner simpler look, more call to action and most significantly dropping its third party reviews.

Introducing the new Google Place Page:

While the place pages will be working similar to the way they always have, the subtraction of third party reviews is a pretty big deal.  Depending on your business, it could be either a blessing or a curse.

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Posted in Latest News, Research, Social Media Tagged , , , ,

Welcome to the Blogosphere!

Hello Everyone!

We are excited to announce that we have started our own blog!

Check back here often to keep up to date not only on what is going on with Rutledge Integrated Marketing, but also with our clients and the automotive industry in general.  If you like it, feel free to subscribe to the feed or leave some comments.

Look for alot more content soon!

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