RutledgeIM Blog

As a member of the internet generation, I am often surprised to see how many dealerships just don’t quite grasp how they should utilize social media to grow their business.  While it may seem simple to handle a handful of social accounts, pages, and maybe even a blog or two, it is much more time and attention intensive to facilitate a strong social media campaign.

I don’t mean to say that a social media novice can not pull off a successful campaign.  Quite the opposite actually.  Your key to success or failure lies with the knowledge you utilize and the approach you take.  With that in mind, I have compiled a list of do’s and don’ts that all social media managers should be aware of.

Before we get started though, I want to stress the two most important factors in creating and maintaining a successful social media campaign.  TIME & EFFORT.  It’s all or nothing.  Don’t take the easy way out.  Your potential customers, followers and other members of your network will see right through laziness, and start ignoring you.

How do your social media efforts stack up?  Read on and make sure you and your people follow these guidelines.

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