As a member of the internet generation, I am often surprised to see how many dealerships just don’t quite grasp how they should utilize social media to grow their business. While it may seem simple to handle a handful of social accounts, pages, and maybe even a blog or two, it is much more time and attention intensive to facilitate a strong social media campaign.
I don’t mean to say that a social media novice can not pull off a successful campaign. Quite the opposite actually. Your key to success or failure lies with the knowledge you utilize and the approach you take. With that in mind, I have compiled a list of do’s and don’ts that all social media managers should be aware of.
Before we get started though, I want to stress the two most important factors in creating and maintaining a successful social media campaign. TIME & EFFORT. It’s all or nothing. Don’t take the easy way out. Your potential customers, followers and other members of your network will see right through laziness, and start ignoring you.
