By definition, we’re a full-service advertising and marketing agency. But that’s not nearly specific enough to say what we do. To us, “full service” means not only being adept at strategy, media and TV and radio production. It also means using the skill and technology to craft a well-reasoned, fully imagined solution that’s focused on helping you reach your goals. Take a look around our site to find out more about what we do. And hear about our work firsthand from some of our clients.
We get excited about good advertising and marketing. But it’s even more satisfying for us to help our clients make the cash register ring. Since we started in 1999, we’ve been creating bottom-line results for clients across the U.S.
Our clients are our culture.
Auto E-Cast is a revolutionary automotive dealership website enhancement module. It is comprised of various personalized videos that can be digitally integrated into Kia dealers’ websites and email marketing programs.
Kia dealers everywhere are looking for ways to cut their ad spending without squelching their message – and to do this, they are turning to the internet. We created Auto E-Cast to meet the digital marketing needs of Kia dealers. Auto E-Cast is a set of long-form web videos, ranging from Kia model walk-arounds to a ‘Why Buy Here’ presentation that Kia dealers can integrate into their website and email marketing.
Recent studies have shown that over 80% of the entire US population watches online videos. Web video is engaging and interactive. We recognize that there is a huge opportunity for car dealers to incorporate web video into their website so online shoppers can interact with their store and their brand. With a library of customized video walk-arounds about each of the Kia models at their fingertips, Internet Sales Managers can send video responses to web leads.
Once the elements of Auto E-Cast have been integrated into a dealer’s website, we will begin an aggressive Google Adwords campaign and email campaign to drive traffic to the newly re-vamped website.
While initially Auto E-Cast is limited to Kia Dealers, we intend to make this product available to all manufacturers within a short period of time. Dan Rutledge, President of Rutledge Integrated Marketing and FUEL, believes that “Auto E-Cast will forever change the way consumers shop for cars.”
To learn more about Auto E-Cast, visit www.autoecast.com.
To learn more about FUEL, visit www.firedupevents.com.
