Media Services

A big part of producing Amazing Results is being Innovative in our approach to media based on each client’s goals and marketing strategies.

Media choices for consumers and advertisers have exploded over the 10 years Rutledge Integrated Marketing has been in existence.  Media buying today goes far beyond just buying the late news or drive time radio.  We are experts at:

• Search Engine Marketing
• Digital Displays
• Email Marketing
• Screen Grabs
• Banner Ads
• Microsites

If you are not integrating your marketing efforts with both traditional and non-traditional mediums, you are missing out on sales and brand awareness opportunities.

When placing media, we go through multiple rounds of negotiations with each media outlet until we are certain that we have obtained the best buy possible for our clients, through lower rates and meaningful extras such as: bonus spots, sponsorships and promotions.

Our media department constantly reviews each client’s buy to ensure that you are getting what you paid for.  If a problem is discovered, we require no-charge advertising at or better than the original ratings points bought.

Before placing any media, we thoroughly research market demographics to find how best to reach your target market.  Among the tools we utilize are:

• Nielsen
• Arbitron
• Media Audit
• Marshall Marketing Media services
• Google Analytics

These sources not only help us analyze media but do in depth research on specific markets and find the most cost efficient and effective ways to reach your target market based on your goals and strategies.

Is it time to rethink your media?

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